Health technology, from build to buyer.
FastForward is a boutique consultancy for digital health and software medical device companies. We guide product, regulation and go-to-market in the UK and EU, and we work on a small number of projects at a time.
- BuildProduct strategy and development for software medical devices
- CertifyRegulatory route, UKCA and CE marking, clinical safety
- PositionProposition, evidence and pricing that buyers recognise
- SellEngagement with NHS, public and private providers
- ScaleDemand generation and international expansion
Built for teams with a regulated product and a market to win.
Our clients range from first-time founders to established technology companies adding a clinical product line.
Digital health founders
Start-ups preparing a software medical device or digital service for first market entry.
Established technology companies
Software and medtech businesses moving into regulated products or healthcare buyers.
International companies
Health technology businesses from outside the UK or EU that want to enter these markets well.
Investors and boards
An independent view on regulatory position, commercial readiness and route to revenue.
What we do
Four connected practices that cover the route from product to purchase. Most clients draw on two or three of them together.
Product and regulatory
Product strategy and development for software as a medical device and digital health, with regulatory and legal requirements designed in from the start rather than retrofitted before launch.
Market access
How NHS and private providers actually evaluate, buy and adopt technology: the evidence they need, the business case they will accept, the procurement route and the people who decide.
Go-to-market and demand
Positioning, pricing and sales strategy for technology-enabled health products and services, backed by the online traffic and demand generation that fills a pipeline.
International expansion
Choosing which markets to enter, in what order and with which partners, then building the regulatory, commercial and local presence to succeed there.
How an engagement runs
Every project is shaped to the client, but most follow the same four stages.
1
Diagnose
A focused review of your product, evidence, regulatory position and target market, so we start from facts.
2
Plan
A prioritised roadmap with clear decisions, costs and timelines that your board and investors can back.
3
Deliver
We work inside your team on the hard parts: submissions, buyer conversations, launches and campaigns.
4
Hand over
Processes, documents and know-how stay with you, so progress continues after we step back.
Deliberately small, so every project gets senior attention.
We take on a limited number of engagements each year and choose them carefully. Every project is led by a principal with first-hand experience of building and selling health technology, from the first meeting to the final handover.
There are no junior teams learning on your budget and no standard playbook applied regardless of fit.
For larger programmes we assemble a team from a trusted network of independent specialists, chosen for your project rather than taken from a bench.
Our network includes
We have sat on your side of the table.
Our advice comes from building, certifying, selling and scaling technology businesses ourselves.
Co-founded an AI-enabled digital health platform and took it from concept into live use within NHS cancer and surgical pathways.
Led the regional launch and growth of a global internet communications brand across the Middle East and Africa.
Founded, scaled and exited technology ventures across several sectors, in the UK, Europe, the Middle East and India.
Ways to work with us
Three simple models. We agree scope and fees up front.
Advisory
Ongoing senior counsel for founders and leadership teams, with regular sessions and support between them.
Projects
A defined piece of work with a clear output, such as a regulatory strategy, market entry plan or go-to-market plan.
Interim leadership
Hands-on commercial, product or market access leadership while you recruit or through a critical phase.
Tell us about your product.
We take on a few new projects each quarter. A short note on what you are building and where you want to take it is the best place to start.
Based in London, working across the UK and EU.